Improving in order to reach switching purchaser wants and also to embrace its all over the country marketing as "America's Appliance Professionals," the renew of ten Sears Hometown and Store Shops in Wisconsin culminates with a huge reopening special event April 15-16, 2016 with the locations in Ashland, Menomonie, Burlington and Marshfield Stream Comes, Steven's Superior, Point and Wisconsin Rapids. Through the entire bash saturday and sunday, individuals are asked to take pleasure from an extra discounted of 10 percent off of almost everything in the keep.*


A store refresh contains a cool product variety, re-designed merchandising, new fittings & signage, and extensive member of staff training, among the other changes.


"Customers within these residential areas may still be expecting the same affordable prices they've visit know nevertheless with an advanced tactic," mentioned Dean Whipple, district manager of Sears Hometown Shops in Wisconsin. "Each America's Appliance Specialists store has actually been retrofitted to better provide the needs of the clients. Our specially authorized income crews can manual shoppers to implement fun technology that search queries a variety of products as well as to knowledge our improved upon kitchen vignettes and laundry innovation area."


Within the new retail outlet style, appliances will take up over half from the gross sales floorboards including far more brand names using an advanced delivery. The stores will even target its appliances on impressive and importance-extra solutions from Whirlpool? , appliances online? , modern kitchen? , Samsung? and Kenmore? .


The modern surface prepare also may include the cabability to present full kitchen space package deals by the addition of a couple of kitchen vignettes. This provides retailers to display a whole 4-element kitchen space from multiple makes in a tiny bit of floor area, making it easier for consumers to select items. A different new attribute that simplifies the shopping process is really a specified clothes development spot, featuring numerous companies and technology that allows buyers very easily examine the variations relating to the different product or service facial lines.


As part of the refresh, the Wisconsin Sears Hometown Stores provide industry leading comprehensive training to store associates, including brand specific selling certification. These brand certified sales associates help ensure customers find the best product for their needs at the best possible price. Wisconsin customers also benefit from a new touch-screen kiosk where they can work with a salesperson or browse on their own to explore product options or make purchases. With the touch-screen kiosk, associates and customers can review product features and benefits as well as various models from the entire online database of Sears products – all while browsing models around the sales floor. Among major retailers, the Wisconsin Sears Hometown Stores are leading the way for the integration of touch-screen devices into the sales process.


The Wisconsin locations are part of a system-wide refresh of all Sears Hometown Store locations. The Company began updating units in 2015 and now has nearly 275 "America's Appliance Experts" locations across the United States. To learn more about Sears Hometown Stores, visit bestdeals.


* Subject to certain exclusions, as detailed in print ad promotions available in the store. Also, not available on price-matched merchandise.


About Sears Hometown and Outlet Stores, Inc.
Sears Hometown and Outlet Stores, Inc. (NASDAQ:SHOS) is a national retailer primarily focused on selling home appliances, lawn and garden equipment, tools and hardware. As of January 30, 2016, Sears Hometown and Outlet Stores, Inc. and its dealers and franchisees operated 1,160 stores across all 50 states as well as in Puerto Rico and Bermuda. In addition to merchandise, Sears Hometown and Outlet Stores, Inc. provide consumers with access to a full suite of services, including home delivery, installation and extended service contracts.


Operating through two segments—the Sears Hometown and Hardware segment and the Sears Outlet segment—Sears Hometown and Outlet Stores, Inc. and its subsidiaries offer franchise and dealership opportunities focused on selling, as applicable, top brand home appliances, hardware, tools, lawn and garden equipment and outlet merchandise. For more information about Sears Hometown & Outlet Stores, Inc., visit To learn about the opportunity to own and operate a store format, visit